BBS Studio Workflow
Please read carefully
Once you confirm your engagement, the project progresses through the following structured stages to ensure clarity, alignment, and efficient production..
1. Agreement & Project Activation
To formally commence the project:
Service Agreement is signed
Initial invoice is issued and payment received
Creative expectations and deliverable scope are acknowledged
This activates the project within the BBS production pipeline.
2. Brand Intelligence Collection
To ensure our visuals accurately represent your brand:
Brand Submission Pack is completed
Brand materials, product assets, and references are provided
Key information required for production is gathered
This stage ensures we have the necessary inputs before creative direction begins.
3. Product Priority Checklist
Before production begins, clients complete a Product Priority Checklist. This identifies which products should be prioritised in the visual rollout.
Typically this includes:
Top selling products
Hero products for website landing pages
Products requiring visual upgrades
Core SKUs used across marketing and advertising
Supporting SKUs for category expansion
This step allows BBS to structure production strategically, beginning with the most commercially valuable products.
4. Brand DNA Alignment
We establish the visual and strategic foundation for the project.
This is completed through either:
A guided Brand DNA Workshop
or
• A structured Brand DNA Questionnaire
During this stage we align on:
Brand positioning
Audience demographics
Visual tone and aesthetic
Competitive positioning
Product hierarchy
5. Visual Direction Development
Based on the Brand DNA insights, BBS develops a Visual Direction Pack which outlines:
Proposed visual concepts
Scene environments
Lighting style
Composition approach
Mood references
Client approval of the Visual Direction ensures production begins with clear alignment.
6. Initial Production (Batch 01)
The first production batch is created to establish the visual system.
This stage includes:
Concept execution
Initial imagery production
Revision and refinement rounds
Final approval of visual direction
Once approved, this batch becomes the foundation for scaling the visual library.
7. Bulk Visual Production
Following approval of Batch 01, production scales across the full visual library.
This typically includes:
Batch 02, 03 and further production cycles
Iterative refinement and optimisation
Final approvals per batch
This process ensures efficient and consistent expansion of your brand’s visual assets.
