Go Sip
A quirky reusable cup that collapses was created to help reduce disposable cups and offer the ultimate convenience to coffee drinkers on the go.
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problem
Disposable coffee cups create massive daily waste, while reusable cups are often bulky, inconvenient, and easily forgotten. GoSip needed a way to communicate the simplicity and impact of their collapsible design.
solution
BBS Studio developed a creative identity and content system that showcased GoSip’s compact usability and sustainable mission. Using early generative AI (2022), we crafted visuals and messaging that made the product’s innovation easy to understand and desirable for on-the-go consumers.
The Cup That Shrinks Waste, Not Experience
GoSip was designed for the new era of conscious consumption, a reusable cup that collapses neatly into your day, making sustainable choices effortless for people who live life on the move.
Before AI became mainstream, BBS Studio used generative technology in 2022 to help GoSip build a unique visual identity and content system. We created storytelling frameworks, imagery, and product-led concepts that highlighted both the innovation of the design and the brand’s mission to cut down disposable cups globally.
A small product with a big impact brought to life through BBS’s early adoption of next-gen content creation.
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see also
