iilus

Architectural lighting refined through minimalist design, built for timeless integration across indoor and outdoor spaces.

problem

Illus needed a way to show how their refined architectural lighting integrates seamlessly into real environments without the constraints of traditional photoshoots. They required a visual system that could flex across product types and finishes while maintaining design purity.

solution

We created a curated library of AI-generated visuals that placed Illus products in beautifully resolved residential and architectural scenes. Each render was crafted to highlight how the lights interact with surfaces, shadows and ambient tone, from warm twilight entrances to crisp interior applications. By leaning into cinematic light, soft materials and strategic landscaping, we positioned Illus products as both functional and atmospheric. The content suite was designed for use across ecommerce, spec sheets, digital showrooms and social media. A calm, confident visual identity that scales with product expansion and holds space for architectural storytelling.

A recognisable visual system. A consistent digital look and feel. A catalogue and website that now reflect the sophistication, mood, and architectural precision of the brand.