Meezan

Built Meezan’s entire brand identity and art direction using AI-driven imagery and enhanced editing, crafting a premium visual system for their 2026 Shopify launch.

problem

Launching a new skincare line demands immediate credibility in a saturated category. Meezan needed a brand identity that didn’t feel like another off-the-shelf beauty brand in which they needed an elevated aesthetic foundation: - A visual system that communicates balance in every drop - AI-powered imagery that feels premium, real, and atmospheric - Cohesion between packaging, UI, campaign imagery, and the Shopify experience - A distinctive art direction that sets them apart from “white-label beauty” competitors The challenge was simple: Create a brand that looks like it has existed for years, on day one.

solution

What We Created 1. AI-Driven Visual System We produced a suite of hyper-real product renders, lifestyle shots, and texture studies using AI models fine-tuned to Meezan’s tone with earthy, balanced, grounded. Each image was refined through precision retouching to ensure natural skin textures, honest lighting, and a sense of calm refinement. 2. Art Direction for Shopify A tailored art-direction guide was developed to shape every on-site touchpoint: - Neutral, mineral-inspired colour palette - Soft, diffused lighting themes - Clean, editorial product framing - Leafy botanical accents balanced with laboratory cues - Real-skin photography direction (no waxy perfection) These visuals became the backbone of the Shopify build, ensuring a seamless experience from homepage hero to PDP detail shots. 3. Brand Identity & Expression We defined Meezan’s aesthetic language from typography and spacing rhythms to the treatment of textures, product surfaces, and environmental elements used throughout campaigns. The result is a brand that feels clinical yet warm, minimal yet alive, striking the exact harmony Meezan is built upon.

Meezan is a next-generation skincare brand built on a philosophy of balance, formulations crafted with intention, transparency, and science-backed simplicity. Entering the market in 2026, Meezan set out to build a visual identity that reflected purity, trust, and modern sophistication.

Meezan’s identity now stands as a differentiated visual system in the skincare market with premium, intentional, and instantly recognisable. Their AI-powered image library allows them to scale campaigns at speed, maintain cohesiveness through future product releases, and launch on Shopify with a refined, editorial presence.