RedAss
AI-driven brand visuals crafted to boost RedAss Burrito’s engagement and elevate their presence across BP Australia and beyond.
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problem
RedAss Burrito needed a cohesive brand presence that could scale across digital campaigns, wholesale pitches, and in-store environments. Their existing visuals lacked personality, impact, and consistency — limiting engagement and failing to communicate the quality and flavour of the product. Traditional content production was also time-consuming and costly, making it difficult to generate imagery at the speed the brand required.
solution
Leveraging an AI-driven content creation pipeline, we developed a suite of high-engagement brand concepts and campaign visuals that re-energised the RedAss Burrito identity. By blending generative design, photorealistic food imagery, and consistent brand direction, I produced a large volume of cohesive assets quickly and cost-effectively. The result was a vibrant, modern visual system that boosted engagement, supported sales conversations with BP Australia, and positioned RedAss Burrito as a standout player in the Australian food wholesale space.
RedAss Burrito is a local Australian food wholesale brand supplying high-quality, ready-to-serve burritos to retailers across the country — including BP Australia. The goal was to elevate their visual identity and create campaign content that captures their bold flavours, fast-serve energy, and modern convenience. Using AI-enhanced creative workflows, I delivered fresh, dynamic visuals that helped the brand stand out in a crowded food-service landscape.
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