Sarella Living

Sarella Living is an emerging interior design brand that specialises in modern home styling essentials including cushions, pillows, curtains, decor and artwork. Built as a combined wholesale and retail online store, the brand aims to make elevated interior design accessible, curated and effortless for everyday spaces.

problem

The brand entered the market without a clear visual identity, consistent content or a defined creative direction. The online presence lacked cohesion, atmosphere and a distinct sense of style, making it challenging to stand out in a crowded homewares category or communicate the feeling they wanted to inspire in customers.

solution

BBS Studio created a refined brand direction supported by a clean and modern visual language inspired by contemporary interior design. Using advanced AI content creation, we developed a new creative theme, produced hero assets and crafted lifestyle imagery that formed a unified aesthetic across all digital platforms. The result is a recognisable and design focused identity that elevates their products and positions Sarella Living for growth.

Created a modern brand direction and AI driven visual identity that elevates Sarella Living and strengthens their online presence.